Facilitating adoption of virtual communities through emotional connection in the global logistics industry

This paper aims to analyse logistics service providers’ (LSP) willingness employ virtual communities (VC) through emotional connection. The factors influencing the of using VC e-business with a theory technology acceptance model (TAM) are first investigated. Structural equation modelling (SEM) and moderation analysis adopted examine interrelationship intention VCs when considering impact results show that perceived ease use usefulness positively affect e-business. When LSPs strengthen their connection, it will enhance perception between two TAM dimensions thus stimulate more opportunities. Based on results, this research suggests: designing should meet staff’s demand in practice, providing regular training staff operations, enhancing communication skills, operating genuine